FOUNDATIONAL BRAND CONSULTATION AND VISUAL ID SYSTEMS

I offer foundational brand consultation with a focus on visual design. I mainly work with start-ups, small businesses and non-profit organizations that seek a strong brand foundation or are experiencing confusion with their visual brand.

My foundational brand consultation services include:

• Facilitating foundational brand exercises that:

  • Education and explain foundation brand characteristics

  • Focus on creating a strong, authentic positioning statement

  • Identify and prioritize your brand personality traits

  • Identify and prioritize your brand audiences

  • Identify and prioritize your communication and sales materials

  • Identify your brand structure

• Directing your brand voice

• Summarizing your foundation brand in a brand document

My design services include:

• Auditing your current visual ID materials and systems

• Updating your visual ID systems

• Creating new visual ID systems

• Logo design

• Visual ID brand guidelines.

Design

My work with clients is customized to their needs. These local clients are a mix of start-up and established business. Some requested brand consultation, others logo design and visual ID systems. All were a pleasure to work with.